As a rental property owner in Bayville, you know that effective marketing is key to finding perfect tenants. If you’re not offering virtual tours yet, you’re missing out! Providing potential tenants with virtual tours of your rental properties is a fantastic way to let them see what they’re getting before visiting.
We’ll cover the benefits of virtual tours for rental property marketing and explain why they are essential for every property owner.
Virtual Tour Basics
A virtual tour is a digital walk-through of a rental property. Unlike photos, which show the property from a photographer’s perspective, virtual tours provide an in-depth view of each room.
Recent studies reveal that renters desire virtual tours of rental properties. According to Zumper’s data, over 70% of renters would be content to rent an apartment without seeing it in person if they could view it through a 3D virtual tour.
Types of Virtual Tours
Virtual tours provide a fully immersive experience for potential tenants to view your rental properties. They help potential renters assess the space and see if it meets their needs without a physical visit.
Virtual tours come in three main types: 360-degree virtual tours, 3D virtual tours, and virtual reality tours.
- 360 Virtual Tour. A 360 virtual tour is a panoramic image made by stitching together many photographs. These tours allow potential tenants to see the whole room in one image and click and drag to explore. 360 virtual tours are easy and affordable to create, making them an excellent option for property managers starting with virtual tours.
- 3D Virtual Tours are more immersive than 360 virtual tours. They allow potential tenants to explore the property virtually as if they were actually there. These tours are made by capturing numerous photos of a rental property and stitching them together with specialized software. While it may seem complex, many user-friendly tools and services are available to guide you. High-end rental properties usually opt for three-dimensional virtual tours due to the time and effort required to create them.
- Virtual Reality Tour. The virtual reality (VR) tour is the latest and most immersive type of virtual tour. These tours give potential tenants the ability to wear a VR headset and explore the property as if walking through it. While VR tours are not yet widespread, they are becoming more popular as VR technology becomes more accessible.
What are the benefits of virtual tours?
- Convenience. Virtual tours provide significant relief from the usual hassle of property tours. Potential tenants can browse your rental properties from home or during their work hours. This is especially beneficial for renters from out of state or abroad who find it hard to arrange physical tours.
- 24/Hour Availability. Potential tenants can access virtual tours anytime, 24/7. This enables them to tour your rental properties at their convenience, bypassing the need to coordinate with your availability. This powerful tool provides them with flexible viewing options.
- Increased Engagement. Virtual tours have been shown to boost engagement. Potential residents spend more time on websites offering virtual tours than on those without them.
- Improved SEO. Along with greater engagement, virtual tours can enhance your rental property’s SEO. Google values fresh content, and adding a virtual tour to your property listing is an excellent way to update content and improve search rankings.
How to Optimize Your Virtual Tours.
- Quality Matters. Use high-resolution images and videos, avoiding any low-quality or blurry photos. For potential tenants to fully grasp your rental properties, use high-quality virtual tour content.
- Include a Call to Action. Insert a call to action (CTA) at the end of your virtual tour. A CTA is a prompt or button that encourages potential tenants to move forward, such as scheduling a showing or getting in touch for more details. Featuring a CTA boosts the chances that potential tenants will decide to rent from you.
Virtual tours allow potential tenants to experience your rental properties without needing to visit in person. Real Property Management Unlimited can help you promote your Bayville properties and boost your chances of finding great, dependable tenants. Contact us online or call 516-875-1600 today!
Originally Published on July 22, 2022
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