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Why Virtual Tours are a Must for Rental Property Owners

Bayville Property Manager Creating a Virtual Tour VideoAs a Bayville rental property owner, you know full well that marketing is critical in attracting the right renters. And if you’re not using virtual tours yet, you’re missing out! Giving potential tenants the ability to take a virtual tour of your rental properties is the best means to show them what they’re buying before they even walk through the door. In the ensuing paragraphs, we’ll talk about the payoffs of employing virtual tours for your rental property marketing and define why every rental property owner should be using them.

Virtual Tour Basics

By definition, a virtual tour is a digitally rendered walk-through of a rental property. As distinguished from photographs, which present the property based on the photographer’s point of view, virtual tours can give an in-depth glimpse into each room of a property. Virtual tours can additionally permit would-be renters to measure spaces and areas of the home and even digitally put in their furnishings to see how they would fit.

Recent studies have exhibited that renters opt for virtual tours of rental properties. According to results compiled by Zumper, over 70% of renters say they would be pleased to rent an apartment without seeing it in person if they could view it through a 3D virtual tour.

Types of Virtual Tours

Virtual tours are an immersive way for future tenants to take a look at your rental properties. They present a possibility for probable renters to get a feel for the space and verify if it meets their needs without having to inspect the property physically.

There are three main types of virtual tours: a 360 virtual tour, a 3D virtual tour, and a virtual reality tour.

  1. 360 Virtual Tour. A 360 virtual tour is a single panoramic image linked together from many photographs. These tours make it possible for tenants to view an entire room in one image, then click and drag to look around. 360 virtual tours are uncomplicated and kind of less costly to put together, making them a nice option for Bayville property managers just starting with virtual tours.
  2. 3D Virtual Tour. A more immersive option than a 360 virtual tour, a three-dimensional (or “true”) virtual tour permits would-be tenants to walk through the property as if they were there. These tours are established by taking lots of photographs of a rental property and then piecing them together by making use of special software. Considering the time and effort needed in putting them together, high-end rental properties usually only use three-dimensional virtual tours.
  3. Virtual Reality Tour. The most current and most immersive type of virtual tour is the virtual reality (VR) tour. These tours allow probable tenants to put on a VR headset and explore the property as if they were actually walking through it. While VR tours are still quite rare, they are getting more and more popular as VR technology becomes more accessible.

What are the benefits of virtual tours?

  • Convenience. Maybe the main benefit of virtual tours is that they are extraordinarily convenient. Likely tenants can tour your rental properties without having to leave their homes or work schedules. This is specifically practical for out-of-state or international renters who might have complications arranging a time to tour the property physically.
  • 24/Hour Availability. Virtual tours are available 24 hours a day, seven days a week. This happily means that potential tenants can tour your rental properties on their own schedule, without having to work around your availability.
  • Increased Engagement. Virtual tours are also proven to increase engagement. A study by Inman News stated that properties with virtual tours receive, on average, 42% more website views than those without virtual tours.
  • Improved SEO. Apart from much higher engagement, virtual tours can similarly enhance your rental property’s SEO. Google appreciates new content, and adding a virtual tour to your property listing is the best means to include new content and upgrade your ranking in search results.

How to Optimize Your Virtual Tours

Quality Matters. Make it a point to use high-quality images and videos, and avoid using low-resolution or blurry photos. You want potential tenants to gain a clear sense of your rental properties, so make sure to use quality virtual tour content.

Include a Call to Action. Keep in mind to include a call to action (CTA) at the end of your virtual tour. A CTA is a statement or button persuading potential tenants to take the next step, in particular, scheduling a showing or contacting you for more information. By having a CTA, potential tenants are more likely to rent from you.


Virtual tours are an efficient way to bestow likely tenants a feel for your rental properties without having to physically visit the property. If you’re not already making most of the virtual tours in your rental property marketing, now is the best time to start. Ready to learn more regarding how to add virtual tours to your rental property marketing? Contact us online today!

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